{"id":18491,"date":"2026-09-21T09:31:16","date_gmt":"2026-09-21T02:31:16","guid":{"rendered":"https:\/\/fsmr.isi.ac.id\/?p=18491"},"modified":"2026-09-21T09:39:41","modified_gmt":"2026-09-21T02:39:41","slug":"peserta-bootcamp-entrepreneurship-fsmr-isi-yogyakarta-siapkan-media-sosial-dan-website-guna-dongkrak-pemasaran-digital","status":"publish","type":"post","link":"https:\/\/fsmr.isi.ac.id\/en\/peserta-bootcamp-entrepreneurship-fsmr-isi-yogyakarta-siapkan-media-sosial-dan-website-guna-dongkrak-pemasaran-digital\/","title":{"rendered":"PESERTA BOOTCAMP ENTREPRENEURSHIP FSMR ISI YOGYAKARTA SIAPKAN MEDIA SOSIAL DAN WEBSITE GUNA DONGKRAK PEMASARAN DIGITAL"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Yogyakarta, 18 September 2026\u00a0\u2013 Rangkaian\u00a0<em>bootcamp<\/em>\u00a0kewirausahaan kreatif\u00a0<em>International Residency on Cultural Media and Creative Entrepreneurship<\/em>\u00a0kerja sama FSMR ISI Yogyakarta dan UNIMAS Malaysia kini memasuki tahap krusial berikutnya. Setelah berhasil merancang model bisnis (<em>Business Model Canvas<\/em>), pada minggu ini para mahasiswa fokus mempersiapkan kanal pemasaran digital melalui pembuatan media sosial dan website katalog produk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pelatihan dan pendampingan yang intensif ini mendorong mahasiswa dari 4 Program Studi (Fotografi, Film dan Televisi, Produksi Film dan Televisi, dan Animasi) untuk langsung mengimplementasikan keterampilan visual dan manajemen media yang mereka miliki ke dalam dunia wirausaha nyata.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pada fase ini, setiap kelompok mahasiswa disibukkan dengan berbagai aktivitas pembuatan konten digital, di antaranya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pengambilan dan Pengunggahan Foto Produk:<\/strong>\u00a0Mahasiswa memanfaatkan keahlian fotografi dan penataan visual untuk menghasilkan foto produk berkualitas tinggi yang siap menarik minat calon konsumen.<\/li>\n\n\n\n<li><strong>Penataan Katalog dan Informasi Harga:<\/strong>\u00a0Seluruh detail produk, mulai dari deskripsi, nilai keunggulan (<em>Unique Selling Proposition<\/em>), hingga informasi harga transparan dimasukkan ke dalam platform digital.<\/li>\n\n\n\n<li><strong>Pengembangan Media Sosial dan Website:<\/strong>\u00a0Mahasiswa mengoperasikan berbagai platform media sosial seperti Instagram hingga pembuatan website katalog resmi untuk memperluas jangkauan pasar.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Langkah ini menjadi jembatan penting sebelum para mahasiswa resmi meluncurkan produk mereka ke masyarakat umum dan membuka lapak fisik (<em>pop-up store<\/em>). Dengan hadirnya media sosial dan website katalog ini, calon pembeli dapat dengan mudah melihat ragam karya kreatif berbasis budaya lokal secara transparan dan praktis. (Humas)<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC06968-1024x575.jpg\" alt=\"\" class=\"wp-image-18492\" srcset=\"https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC06968-1024x575.jpg 1024w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC06968-768x431.jpg 768w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC06968-640x359.jpg 640w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC06968-400x224.jpg 400w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC06968-367x206.jpg 367w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div 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src=\"https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07359-1024x575.jpg\" alt=\"\" class=\"wp-image-18495\" srcset=\"https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07359-1024x575.jpg 1024w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07359-768x431.jpg 768w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07359-640x359.jpg 640w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07359-400x224.jpg 400w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07359-367x206.jpg 367w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07347-1024x575.jpg\" alt=\"\" class=\"wp-image-18496\" srcset=\"https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07347-1024x575.jpg 1024w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07347-768x431.jpg 768w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07347-640x359.jpg 640w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07347-400x224.jpg 400w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07347-367x206.jpg 367w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07346-1024x575.jpg\" alt=\"\" class=\"wp-image-18497\" srcset=\"https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07346-1024x575.jpg 1024w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07346-768x431.jpg 768w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07346-640x359.jpg 640w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07346-400x224.jpg 400w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07346-367x206.jpg 367w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07313-1024x575.jpg\" alt=\"\" class=\"wp-image-18498\" srcset=\"https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07313-1024x575.jpg 1024w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07313-768x431.jpg 768w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07313-640x359.jpg 640w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07313-400x224.jpg 400w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07313-367x206.jpg 367w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07384-1024x575.jpg\" alt=\"\" class=\"wp-image-18499\" srcset=\"https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07384-1024x575.jpg 1024w, https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07384-768x431.jpg 768w, 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sama FSMR ISI Yogyakarta dan UNIMAS Malaysia kini memasuki tahap krusial berikutnya. Setelah berhasil merancang model bisnis (Business Model Canvas), pada minggu ini para mahasiswa fokus mempersiapkan kanal pemasaran digital melalui pembuatan media sosial dan website katalog produk. Pelatihan dan pendampingan yang [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,32,311],"tags":[282,314],"class_list":["post-18491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","category-kegiatan","category-kuliah-umum","tag-fsmr-isi-yogyakarta","tag-isi-yogyakarta"],"a3_pvc":{"activated":true,"total_views":10,"today_views":1},"featured_image_src":{"landsacpe":["https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07346-1140x445.jpg",1140,445,true],"list":["https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07346-463x348.jpg",463,348,true],"medium":["https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07346-300x168.jpg",300,168,true],"full":["https:\/\/fsmr.isi.ac.id\/wp-content\/uploads\/2026\/09\/DSC07346-scaled.jpg",2560,1437,false]},"_links":{"self":[{"href":"https:\/\/fsmr.isi.ac.id\/en\/wp-json\/wp\/v2\/posts\/18491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fsmr.isi.ac.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fsmr.isi.ac.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fsmr.isi.ac.id\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fsmr.isi.ac.id\/en\/wp-json\/wp\/v2\/comments?post=18491"}],"version-history":[{"count":1,"href":"https:\/\/fsmr.isi.ac.id\/en\/wp-json\/wp\/v2\/posts\/18491\/revisions"}],"predecessor-version":[{"id":18500,"href":"https:\/\/fsmr.isi.ac.id\/en\/wp-json\/wp\/v2\/posts\/18491\/revisions\/18500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fsmr.isi.ac.id\/en\/wp-json\/wp\/v2\/media\/18497"}],"wp:attachment":[{"href":"https:\/\/fsmr.isi.ac.id\/en\/wp-json\/wp\/v2\/media?parent=18491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fsmr.isi.ac.id\/en\/wp-json\/wp\/v2\/categories?post=18491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fsmr.isi.ac.id\/en\/wp-json\/wp\/v2\/tags?post=18491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}