{"id":13206,"date":"2021-07-20T18:44:43","date_gmt":"2021-07-20T11:44:43","guid":{"rendered":"https:\/\/fsmr.isi.ac.id\/?p=10754"},"modified":"2021-07-20T18:44:43","modified_gmt":"2021-07-20T11:44:43","slug":"program-kredensial-mikro-mahasiswa-indonesia-kmmi-kementerian-pendidikan-kebudayaan-riset-dan-teknologi-republik-indonesia","status":"publish","type":"post","link":"https:\/\/fsmr.isi.ac.id\/en\/program-kredensial-mikro-mahasiswa-indonesia-kmmi-kementerian-pendidikan-kebudayaan-riset-dan-teknologi-republik-indonesia\/","title":{"rendered":"PROGRAM KREDENSIAL MIKRO MAHASISWA INDONESIA (KMMI) Ministry of Education, Culture, Research and Technology Republic of Indonesia"},"content":{"rendered":"
Short Course<\/strong>
\"DIGITALPRENEUR IN CONTENT BUSINESS\"<\/strong>
Faculty of Recording Media Arts
Institut Seni Indonesia Yogyakarta<\/h5>\n\n\n\n

The digital content industry is growing positively along with the change in people's culture in obtaining entertainment from previously watching television to watching YouTube, Netflix, VIU, and video content through Instagram TV, Facebook, Line and other forms of entertainment. stream<\/em> video that utilizes the internet network (over-the-top\/OTT)<\/em>. Currently, even 24% of internet traffic in the world is used to access YouTube shows followed by Whatsapp, Facebook, and Line user access which controls most of the messaging platform traffic system in the world, while Netflix currently has 137 million subscribers who do stream<\/em> HD and 4K content. On the other hand, the monetization done on digital content is a business opportunity and added value for the players. content creator<\/em>. YouTube channels are competing with each other to gain views and like<\/em> most to be able to generate as much profit as possible with the strategy of creating content that is as interesting as possible. Many content creator<\/em> who earn tens of millions and even hundreds of millions a month from the YouTube channels they manage with their own uniqueness. Ironically, many content creator<\/em> In the digital content industry, creativity, marketing strategies, and business management skills are more important than business success.<\/p>\n\n\n\n

The digital content industry is one of the industrial sectors that has a significant role, both in improving the economy and in building sustainability for society. For example, in the world of movies, the Covid-19 pandemic has brought a blessing of change from watching movies in theaters or through DVD\/Blu-Ray sales turned into stream<\/em> VoD (Video-on-Demand)<\/em> utilizing an internet-based network website<\/em> as well as mobile apps. Netflix, Viu, iFlix, Disney-Hotstar, and so on are examples of digital movie content providers although they have been around long before the Covid-19 pandemic. Meanwhile, in Indonesia, digital movie content has emerged under the name bioskoponline.com, which offers a variety of choices at a very low cost and affordable for the average conventional moviegoer as an alternative way of watching movies.<\/p>\n\n\n\n

This short course was initiated by the Faculty of Recording Media Arts ISI Yogyakarta in collaboration with ELORA FILMS and VIU INDONESIA. This course aims to provide an entrepreneurial spirit perspective for students with the main competence in the field of recording media arts and other competencies, especially for students who have an interest in managing a digital content business. Through this course, students are expected to be able to utilize their expertise in the fields of film, video, photography, and animation as content business opportunities in the internet-based digital media ecosystem, be able to utilize various digital platforms as content distribution media that have an economic impact, be able to create and manage digital content both creatively and as a business, have persuasive communication skills and be able to develop themselves as individuals and teams in the world of the digital content industry.<\/p>\n\n\n\n

COURSE TIMELINE<\/h5>\n\n\n\n