The independent student entrepreneur group of the Merdeka Campus Competition Program (PKKM) of the Photography Study Program at ISI Yogyakarta had the opportunity to attend special training Customer Acquisition facilitated by Azmi from File Academy on October 31, 2024,. The training emphasized the importance of customer acquisition strategies as the foundation of business success, especially for young entrepreneurs who are just starting out.
In this two-hour training, participants learned about the importance of attracting potential customers, building trust, and how to win over new customers. In addition, they were taught how to calculate customer acquisition cost (CAC), which is a key factor in determining the efficiency of a marketing strategy.
ISI Yogyakarta's Photography Study Program hopes that this training will encourage students to apply the knowledge and skills gained, help them to expand their customer base, and maintain the loyalty of existing customers. This activity is also part of the effort to develop independent entrepreneurship among students. (PKKM FT Team)
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