Short Course
"DIGITALPRENEUR IN CONTENT BUSINESS"
Faculty of Recording Media Arts
Institut Seni Indonesia Yogyakarta
The digital content industry is growing positively along with the change in people's culture in obtaining entertainment from previously watching television to watching YouTube, Netflix, VIU, and video content through Instagram TV, Facebook, Line and other forms of entertainment. stream video that utilizes the internet network (over-the-top/OTT). Currently, even 24% of internet traffic in the world is used to access YouTube shows followed by Whatsapp, Facebook, and Line user access which controls most of the messaging platform traffic system in the world, while Netflix currently has 137 million subscribers who do stream HD and 4K content. On the other hand, the monetization done on digital content is a business opportunity and added value for the players. content creator. YouTube channels are competing with each other to gain views and like most to be able to generate as much profit as possible with the strategy of creating content that is as interesting as possible. Many content creator who earn tens of millions and even hundreds of millions a month from the YouTube channels they manage with their own uniqueness. Ironically, many content creator In the digital content industry, creativity, marketing strategies, and business management skills are more important than business success.
The digital content industry is one of the industrial sectors that has a significant role, both in improving the economy and in building sustainability for society. For example, in the world of movies, the Covid-19 pandemic has brought a blessing of change from watching movies in theaters or through DVD/Blu-Ray sales turned into stream VoD (Video-on-Demand) utilizing an internet-based network website as well as mobile apps. Netflix, Viu, iFlix, Disney-Hotstar, and so on are examples of digital movie content providers although they have been around long before the Covid-19 pandemic. Meanwhile, in Indonesia, digital movie content has emerged under the name bioskoponline.com, which offers a variety of choices at a very low cost and affordable for the average conventional moviegoer as an alternative way of watching movies.
This short course was initiated by the Faculty of Recording Media Arts ISI Yogyakarta in collaboration with ELORA FILMS and VIU INDONESIA. This course aims to provide an entrepreneurial spirit perspective for students with the main competence in the field of recording media arts and other competencies, especially for students who have an interest in managing a digital content business. Through this course, students are expected to be able to utilize their expertise in the fields of film, video, photography, and animation as content business opportunities in the internet-based digital media ecosystem, be able to utilize various digital platforms as content distribution media that have an economic impact, be able to create and manage digital content both creatively and as a business, have persuasive communication skills and be able to develop themselves as individuals and teams in the world of the digital content industry.
COURSE TIMELINE
- Participant Registration: July 20 to August 1, 2021
- Participant Selection: August 6, 2021
- Course Technical Guidance: August 7, 2021
- Course Implementation: August 9 to October 2, 2021
COURSE TEACHING TEAM
- Myra Suraryo (Senior Vice President Marketing, Indonesia - VIU)
- Siska Raharja (Elora Films Producer)
- Misbachul Munir (Photography Entrepreneur)
- Melati Noer Fajri (Digital Content and OTT Practitioner)
- Dr. Edial Rusli, S.E., M.Sn. (Lecturer in photography and business - FSMR ISI Yogyakarta)
- Dr. Samuel Gandang Gunanto, S.Kom., M.T. (Lecturer in IT and Game Technology - FSMR ISI Yogyakarta)
- Oscar Samaratungga, S.E., M.Sn. (Lecturer in photography and business - FSMR ISI Yogyakarta)
- Gregorius Arya Dhipayana, M.Sn. (Film editor, Lecturer in film - FSMR ISI Yogyakarta)
COURSE MATERIALS
- Digital content business.
- Digital content distribution platform & OTT (over-the-top)
- Microstock
- Market Research
- Creative Ideas
- Pitching & pitchdeck
- Branding
- Digital marketing and distribution
- Networking digital and digital content production design
BENEFITS OF COURSE PARTICIPATION
- Obtain certificate for Certificate of Diploma Companion (SKPI)
- Obtaining grade conversion (according to the policy of each study program)
- Earning pocket money.
COURSE METHOD & QUOTA
- Online learning synchronous & asynchronous 3 credits over 8 weeks through ISI Yogyakarta's E-Learning platform and video conference.
- Quota 144 ISI Yogyakarta students and 16 students outside ISI Yogyakarta ***
*** CURRENTLY THE QUOTA FOR PARTICIPANTS OUTSIDE THE CONTENTS OF YOGYAKARTA IS FULL***
SUBMISSION
Submit participant data for class management:
Must join the class management WhatsApp group:
https://chat.whatsapp.com/DHHRRD0EffZGp6YV0N2Vfy
KMMI ACCOUNT REGISTRATION AND COURSES:
https://kmmi.kemdikbud.go.id/mhs/
(prepare active WhatsApp contact & E-Mail)
FREE!!!
NARAHUBUNG
Arif Sulistiyono (0812 2881 808)
Antonius Janu Haryono (0897 0393 889)
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